For the longest time, I kept the business cards of all my contacts neatly filed in a plastic business card holder. Then one day, I realized how inefficient the whole process is. There are some major drawbacks with using this method of information storage:
- Storing something that shouldn’t be stored: How many of the business cards we collect do we really need to keep? Do you really intend to develop a business relationship with every person in your card holder? When I went through my card holder that day, I realized that I had no idea who half of the people were or why I felt the need to keep their contact information. Read more »
I just finished reading a great book last week called “Influence: The Psychology of Persuasion“, written by social psychologist, Robert Cialdini. As Amazon puts it, it is “arguably the best book ever” on the subject of persuasion and in understanding the psychological foundations of marketing. Here is a quick summary of the some of the principles discussed in the book.
1. Contrast: When we see two things one right after the other, if the second is fairly different than the first, we well see it as being more different than it really is. For example, salespeople are often advised to sell a more expensive item first (e.g. a $500 suit) and then suggest less expensive accessories (e.g. a $40 tie). With the expensive suit still in their head, they are likely to see the tie as a negligible amount. Read more »
Here’s a great tutorial from Google containing valuable pointers on search engine optimization. If you want your site to score high on internet searches, follow the suggested guidelines.
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