About a month back, I attended a great workshop by Tina Serano, co-owner of Beavertails, the company behind the delicious pastry that goes by the same name (and no, it’s not actually a beaver’s tail…it’s just shaped like one).
Tina had some great quotes on the topic of branding and small business in general that I wanted to share with my readers. Branding, as its name suggests, refers to a company’s brand in the marketplace. How do customers view the company? Why do they choose to do business with them? Is it because of their low cost? Quality? Fast service? Read more »