A few months back, I contacted a leading association for small and medium businesses to inquire about becoming a member. The person on the other end replied that she could meet me in half an hour to give me a presentation on how everything worked. I was so impressed by this level of service that I brought my checkbook to the meeting, ready to sign up. However, about an hour after our meeting, I walked out of the coffee shop, blank check in hand, and somewhat disappointed. So what happened? Read more »
Tags: marketing, sales, selling
I’m perhaps exaggerating just a little when I say ‘zero cost startup’, but the cost of starting a business has gone down drastically over the years, especially when it comes to IT. Many of the things that used to cost a fortune before is now available for free or even a small fee. Here is a list of free / low cost tools I’ve used or am planning on using in launching my startup. Read more »
Tags: cost savings, financing, saving money, startup, Technology
The power of color struck me recently as I was wandering the aisles of a local drugstore looking for a particular product: the Starfrit Chopper, a great a little kitchen aid that saves hours of manual chopping and slicing. I had a good idea in which aisle it might be. But as I almost walked past one of the aisles, I caught a bare glimpse (through my peripheral vision) of a color combination almost halfway down the aisle. I looked directly this time and started walking towards the product to read what was written on the box. Sure enough, it was the Starfrit Chopper. Read more »
Tags: branding, color, corporate identity, marketing, starting a business