BizLaunch is a company that offers consulting services to small businesses. Its two founders have launched a combined 17 companies over their careers; not bad considering most people have trouble launching and managing even one.
It uses an extremely creative way to market itself to prospective clients: its free BizLaunch seminars. Several times a month, in various cities around the country, it offers workshops on issues of importance to entrepreneurs. These workshops are given on the premises of one of their partners. For example, next month in Montreal, at the Staples Business Depot in Marché Centrale, the company is offering a free workshop with valuable tax tips for small businesses on how to save money. I should also mention that it’s beneficial for their partner (in this case, Business Depot), which gains from the exposure to future potential clients (entrepreneurs will need office supplies and equipment when they launch their business 
I’ve had the chance to attend several of the seminars and and they are great learning as well as networking opportunities. Although the workshops are free, the company gains from the trust and recognition they gain from all those who attend. The idea of spending valuable start-up money on consulting fees is something that would have made me grimace just a few months back. However, having good mentors is crucial, especially for first time entrepreneurs who have the drive, but lack the experience and wisdom that can only be acquired with time.
The market is full of companies selling products and services to entrepreneurs. Kudos to Biz Launch (as well as its partners) for employing a creative and effective way to differentiate itself from the pack.
Check out their site for more information on upcoming seminars as well as the services they offer to entrepreneurs. Be sure to also check out their blog, another great source of useful information.
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