The power of color struck me recently as I was wandering the aisles of a local drugstore looking for a particular product: the Starfrit Chopper, a great a little kitchen aid that saves hours of manual chopping and slicing. I had a good idea in which aisle it might be. But as I almost walked past one of the aisles, I caught a bare glimpse (through my peripheral vision) of a color combination almost halfway down the aisle. I looked directly this time and started walking towards the product to read what was written on the box. Sure enough, it was the Starfrit Chopper. Read more »