A survey is a great market research tool with many uses: evaluating customer satisfaction, discovering areas for improvement, and even testing the level of interest for a new product. It is an objective way to gather and analyze responses. Customer satisfaction is particularly important in this day and age. Disgruntled customers no longer just share their frustrations with their close circle of friends. Now, they also go on Twitter, Yelp.com, and YouTube and make their complaints public. Read more »