The power of color struck me recently as I was wandering the aisles of a local drugstore looking for a particular product: the Starfrit Chopper, a great a little kitchen aid that saves hours of manual chopping and slicing. I had a good idea in which aisle it might be. But as I almost walked past one of the aisles, I caught a bare glimpse (through my peripheral vision) of a color combination almost halfway down the aisle. I looked directly this time and started walking towards the product to read what was written on the box. Sure enough, it was the Starfrit Chopper. Read more »
Tags: branding, color, corporate identity, marketing, starting a business
About a month back, I attended a great workshop by Tina Serano, co-owner of Beavertails, the company behind the delicious pastry that goes by the same name (and no, it’s not actually a beaver’s tail…it’s just shaped like one).
Tina had some great quotes on the topic of branding and small business in general that I wanted to share with my readers. Branding, as its name suggests, refers to a company’s brand in the marketplace. How do customers view the company? Why do they choose to do business with them? Is it because of their low cost? Quality? Fast service? Read more »
Tags: branding, corporate identity, marketing, starting a business
