I was headed downtown with a friend of mine this past weekend. It was a little late at night so I decided to grab a coffee not to feel the effects of sleep. I wanted a coffee from Tim Horton’s, but alas, there was no Timmy’s along the way. The nearest one I knew of was 5 minutes in the opposite direction. “Don’t worry about it”, I was advised. “There are tons of coffee shops along the way.” I’m sure there were, but they weren’t the same as Tim Horton’s. So I went out of my way and drove the extra mile to get my french vanilla.
Not a big deal? I didn’t think so either at first. But the fact that a company can influence me to the point of altering my route just to buy a two dollar coffee is pretty impressive. So I thought it would be interesting to analyze the factors that influenced me in making this decision: Read more »